The New Zealand five-piece debut album hits the UK, with a title likely to piss off every environmentalist out there.
A slow drumbeat and howling guitars begin to opening track Mercedes Children, and then the deep soulful voice of Ed Knowles begins.
A quick re-check to make sure this isn’t your dad’s Deep Purple or Jimi Hendrix tribute album and then you realise you’re listening to some deep blues rock and roll in a time when most artists are singing about wearing some new shoes. The howling guitar becomes the key sound during a long guitar solo suited more to the 70’s prog rock era.
The Checks show a difference to how other artists play, and you get the feeling that this is a genuine band. The next track, Take Me There, is a contemporary mix of Jet with Kings of Leon. Classical guitar bands look to be the influence here especially the likes of Clapton and Hendrix, with the lyrics often taking a back seat so guitarists Sven Pettersen and Callum Martin can flew their axes in Jimi-esque solos.
Tired From Sleeping is a mix of guitar riffs and shouted lyrics, think of a less hyperactive version of The Hives and this what you have here. The most underrated track on the album is the acoustic blues melody Where Has She Gone, which in places is reminiscent of The Kinks. The album does then go Led Zep for a while with tracks Terribly Easy, Honest Man and See Me Peter all flowing together.
The one downside is that the songs do feel rather repetitive and samey and believe it or not, too many guitar solos can be a bad thing! By the time you reach the title track, the album has become a piece of background noise, which is a pity as it is a standout track. It is a surprise that you focus away from the music, considering the short duration of the album, which is just over 35 minutes.
Blues/Soul Rock has been given new life, and this young bad could well inspire younger music fans to listen to some of the older blues-rock from yesteryear. Also on another plus, this is an album you won’t mind your dad listening to, so it means sitting in the car with him won’t instantly result in Snow Patrol or Keane being put on.
The Checks have definitely announced their presence and this is a daring attempt to give a classic genre of rock music a much-needed face-lift.