Following a couple of cracking performances at Reading and Leeds, Ash return with the third single to be taken from Twilight of the Innocents.
Mixing together electro-beats with orchestral strings and acoustic guitars, End of the World is a slightly mellower offering from the new album. Gentle verses lead into moderately epic choruses, much like previous single Polaris.
Tim Wheeler’s bittersweet lament intertwined with melancholy strings gives you everything you’d expect from an Ash single, and with top notch production on top of it provided by Wheeler himself, the single doesn’t fail to impress.
The one downside, however, is that as beautifully orchestrated as the closing of the track is, variant lyrics are not a strong point. Hearing nothing more than “Is this the end of the worrrrrrrld/This beautiful confusion?” for well over a minute can start to grate a little, and it somewhat kills off an otherwise cracking track.
Fans of earlier material will tell you that the band have lost a bit of their spark since Charlotte Hatherley’s departure last year; everyone else will just tell you they’re growing up.